Manual for Conducting Market Assessments

Summary

A market assessment is a rapid snapshot of what goods and services are available and an idea of how satisfied consumers are with the goods and services offered in a local market. It identifies goods that are in demand, but not being provided by businesses.

This manual is for National and State Ministries, development partners, NGOs, and community based organizations who wish to offer relevant vocational and livelihoods training that are tailored to their local labour market and marketplaces. It will help you design and guide vocational and livelihoods training programmes and can be used prior to the start of or during the programme design phase.